Koala Legal Brand Launch

Moving house is one of the most stressful and most rewarding things a person will ever do - and almost every piece of legal marketing treats it like a form to fill in.

Koala Legal are building a modern, digital conveyancing experience, and they needed a launch film that did three things at once: show what Koala actually does, put a face to the team behind it, and make people feel the problem Koala solves. Dry and corporate was off the table.

The film follows a story, start to finish.

The hook. You can track a takeaway to your door in real time - but when it comes to your own house sale, you're left guessing for weeks. That absurdity opens the film.

The pain. Shown before the fix. The flood of correspondence. A calendar full of question marks. A customer who sent the same email ten times just to get a call back. A physical file nobody could find. Real frustrations, told by people who've lived them - the Koala team included.

The turn. The turn. Why the founders started Koala, in their own words - and Ash setting out, in a nutshell, what Koala actually is.

The payoff. One place to follow the whole move. Real-time visibility for buyer, seller and conveyancer, so nobody's playing telephone. The chain laid out so you can see exactly where it's stuck - the kind of tracking you already get for a pizza, finally applied to the biggest purchase of your life. All of it landing on the day you finally get the keys.

Carried throughout by Ash's own voice, and shot as a mix of studio scenes, real moments in the Koala office, and clean product graphics.

The result. The film has just launched, and it's already doing the job it was made for - shown at events, and wherever Koala needs explaining in a nutshell. Koala's own reaction was that we'd understood them: the film says what Koala is, and why it matters, the way they'd say it themselves.

The film gives the product its moment without turning into a demo. One place to follow the whole move. Real-time visibility for buyer, seller and conveyancer, so nobody's playing telephone. The chain laid out so you can see exactly where it's stuck. The kind of tracking experience you already get for a pizza - finally applied to the biggest purchase of your life.