Cannes Lions Event Coverage

With just two days' notice, the brief was to capture full coverage of PRCA's series of events at Cannes Lions - the panel discussions, the networking, and the atmosphere of the world's leading festival of creativity - all without disrupting a fast-paced schedule.

Delivered for an agency partner by Loadout's lead creative: hands-on production and editing, under real time pressure, at a major international event.

To hit the turnaround and keep the quality up, we worked to a clear plan.

Agile coverage. Discreet camera operation for maximum mobility - moving quickly between venues, capturing candid interactions alongside the formal speaker segments.

Event highlights. Footage focused on the key speakers, audience engagement, and PRCA's role as an industry thought leader - plenty of usable material for post-event promotion.

Fast post-production. Editing started straight after each day's shooting, producing timely highlight reels that carried PRCA's presence well beyond Cannes.

Polished highlight reels, turned around day by day while the festival was still running - so PRCA's presence at Cannes reached far beyond the people in the room.

Full coverage of the panels, the speakers and the atmosphere, delivered on two days' notice, without breaking stride or disrupting a single session.