M80 Esports - Rainbow Six Major

We deployed a multi-disciplined crew and an agile workflow.

Full-spectrum production. Strategy through to final edits - behind-the-scenes, hype reels, match-day content and striking stills, every asset on-brand and built for impact.

Real-time social. We took full control of M80's Instagram during the Major - live updates, behind-the-scenes clips and player reactions, so fans didn't miss a moment whether they were in the arena or watching from home.

Storytelling with longevity. Beyond the instant updates, we planned content to last: a post-event documentary capturing the highs and lows of the Major, and a podcast with M80's star player for an authentic, behind-the-scenes perspective.

Global coordination. Working closely with M80's comms team in the US, we made sure every post, clip and caption landed in the right tone and stoked the hype across every time zone.

The campaign reached over 209,000 people across M80's platforms, with consistent engagement throughout the Major and after. Owning the real-time coverage kept M80's community active as the tournament unfolded - behind-the-scenes moments and player reactions landing seconds after they happened.

Live updates, hype edits and cinematic storytelling formed one thread from the main stage to long-form content. The documentary and player podcast added depth and longevity, turning fast-moving tournament coverage into lasting brand value. Being trusted with creative control is what made that agility possible - and what let the campaign capture what esports feels like, not just what it looks like.