Winser London promo

A stylised fashion film for Winser London's Summer collection, made alongside the campaign stills. The photographs came first; the film was captured in the gaps - and still delivered as a polished, high-end piece that belongs to the same campaign.

Winser London needed a fashion film for their Summer collection, made alongside the campaign stills. The stills were the priority. The film had to be captured in the gaps - between looks, on the photographer's schedule, with the lighting already set for photography - without adding time to the day.

The task: a stylised film that complemented the collection and the stills, delivered inside a shoot built for something else.

Slot into the stills. We worked to the photographer's running order, capturing motion straight after each look while the styling and the energy were still live - no reset, no added time.

Work with the light as set. The lighting was rigged for photography. We shot within it, choosing angles, movement and framing that made it work for motion, so the film sat naturally beside the stills.

Keep it light. Minimal kit and a small footprint, so we could move quickly between setups and stay out of the photographer's way.

Match the collection. Stylised and considered, so the film feels like part of the campaign - and it does.

A stylised fashion film that sits beside the Summer collection stills as part of the same campaign - made entirely inside the stills day, with no second shoot and no extra hours.

Working around someone else's priorities and still delivering a film that belongs in the campaign is the craft